Yoshida Meichaen - Shoju

Yoshida Meichaen - Shoju

30g - 2025/10/31
Sale price  $16.00 USD Regular price  $30.00 USD
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Yoshida Meichaen - Shoju

Yoshida Meichaen - Shoju

Sale price  $16.00 USD Regular price  $30.00 USD
Taxes included. Shipping calculated at checkout.

    Uji Matcha - Shoujyu

    This Shoujyu matcha was made from the youngest buds which were hand-picked. It offers deep and balanced umami with minimal off-flavors. It is suitable both for thick matcha(koi-cha) or thin matcha(usu-cha).

    This type of tea is harvested from a shaded tea farm (usually open-air, but covered with reed screens and shade cloth from mid-April until harvest). Covering the tea plants increases chlorophyll in the leaves, making them richly green, thin, and soft. This enhances the umami while minimizing bitterness and astringency. After the new buds are picked, they are steamed and then dried at a high temperature in a tencha(碾茶) furnace. The dried tencha is ground into matcha using a stone mill.

    Maruri Yoshida Meichaen, located in Uji, Kyoto, has been producing Uji tea for 16 generations since the Edo period, passing down the tradition from their ancestors. They continue to uphold traditional tea production techniques such as hand-rolled tea processing and the Honzu covering method, which shades tea plants with rice straw mats to enhance flavor and aroma. Their Uji tea is carefully picked from meticulously managed tea farms and crafted with the highest level of skill.

    Since 1947, they have participated in the National Tea Competition every year and have won the Minister of Agriculture, Forestry and Fisheries Award, the top prize, 20 times. The fourteenth-generation owner, Yoshida Kisaburo was registered as intangible cultural heritage in Uji-City. Since then, they have managed the care of Japan's oldest tea farm, Kozan-ji Tea Farm, which is part of the UNESCO World Heritage site Kozan-ji Temple.

    Location: Uji, Kyoto
    Taste Profile: Umami
    Cultivar: Samidori + Ujihikari (Blended)
    Harvest Method: Hand-picked

    Umami: ◾◾◾◾
    Sweetness: ◾◾◾◾
    Astringency: ◾◾
    Aroma: ◾◾◾◾

    Size
    Origin
    Japan
    Recommended use
    Hot or cold brewing
    Profile
    Authentic Japanese matcha

    Frequently asked questions

    DOES MATCHA EXPIRED OR PASSED ITS BEST DATE?

    Matcha does not “expire”. The date on the can is the manufacturer’s best before date, which is the manufacturer's suggested date of when the matcha will taste at its peak umami.

    How fresh is our matcha?

    • All our matcha is freshly picked from most time.
    • Their shelf life follows the manufacturer's guide, which varies from 3 to 12 months (mostly: 6–10 months).
    • If a product’s BBD date is very close or part of a promotion, we clearly label it as a separate variant so you can choose knowingly.

    How should I store my matcha?

    • Before BBF date: Store in a cool (<25°C) and dry place, or in the fridge.
    • Closer to BBF date (around 2 weeks before): Move to the freezer to maintain umami and greenness flavour.
    • After BBF date: You can keep it in the freezer and enjoy for a few extra months.
    • Tip: Once you take it out of the freezer for use, return it immediately to avoid moisture affecting the umami.
    Are any purchases final sale?

    We are unable to accept returns on certain items. These will be carefully marked before purchase.

    When will I get my order?

    We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.