JUGETSUDO - Fuji no Haru
Jugetsudo is a Japanese tea specialty store founded all the way back in 1854 by Maruyama Nori. While maintaining the 170 year old traditions and original creative visions of the founder, Jugetsudo continues to strive to spread the beauty of Japanese tea on a global scale.
Uses the highest-grade tea leaves, "Enko" from Uji, Kyoto. Distinguished by the vivid green and the refined umami it leaves behind.
Fuji no Haru matcha is sourced from Okabe, Shizuoka Prefecture, near the iconic Mount Fuji. This region, known for its picturesque landscapes and rich tea heritage, is featured in the famous 53 Stations of the Tokaido by ukiyo-e master Hiroshige. The Asahina River carves through steep valleys, creating a cool, humid microclimate ideal for producing matcha with a smooth, well-rounded taste and a refreshing aroma.
What makes Fuji no Haru matcha special? It is cultivated using the Nakashima method, a meticulous approach that assesses soil quality and optimizes fertilization. This process enhances the leaves’ theanine content, resulting in a deep umami flavor and a naturally sweet finish.
With its vibrant green color and bold, complex taste, this matcha is perfect for daily enjoyment using traditional preparation methods.
Elevate your tea experience with Fuji no Haru matcha—crafted for tea lovers who appreciate authenticity and quality.
Frequently asked questions
DOES MATCHA EXPIRED OR PASSED ITS BEST DATE?
Matcha does not “expire”. The date on the can is the manufacturer’s best before date, which is the manufacturer's suggested date of when the matcha will taste at its peak umami.
How fresh is our matcha?
- All our matcha is freshly picked from most time.
- Their shelf life follows the manufacturer's guide, which varies from 3 to 12 months (mostly: 6–10 months).
- If a product’s BBD date is very close or part of a promotion, we clearly label it as a separate variant so you can choose knowingly.
How should I store my matcha?
- Before BBF date: Store in a cool (<25°C) and dry place, or in the fridge.
- Closer to BBF date (around 2 weeks before): Move to the freezer to maintain umami and greenness flavour.
- After BBF date: You can keep it in the freezer and enjoy for a few extra months.
- Tip: Once you take it out of the freezer for use, return it immediately to avoid moisture affecting the umami.
Are any purchases final sale?
We are unable to accept returns on certain items. These will be carefully marked before purchase.
When will I get my order?
We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.