Matcha does not “expire”. The date on the can is the manufacturer’s best before date, which is the manufacturer's suggested date of when the matcha will taste at its peak umami.

How fresh is our matcha?

• All our matcha is freshly picked from most time.
• Their shelf life follows the manufacturer's guide, which varies from 3 to 12 months (mostly: 6–10 months).
• If a product’s BBD date is very close or part of a promotion, we clearly label it as a separate variant so you can choose knowingly.

How should I store my matcha?

• Before BBF date: Store in a cool (<25°C) and dry place, or in the fridge.
• Closer to BBF date (around 2 weeks before): Move to the freezer to maintain umami and greenness flavour.
• After BBF date: You can keep it in the freezer and enjoy for a few extra months.
• Tip: Once you take it out of the freezer for use, return it immediately to avoid moisture affecting the umami.